Is there a commercial event inside the next 180 days?
A product or category launch, enterprise move, pipeline issue, competitive shift, transaction, or public-trust event gives the work a real decision date.
Self-guided orientation
Is this a buyer-confidence problem—or just a visibility question?
Use this short orientation to decide whether the conditions exist for a meaningful AI Buyer Intelligence Sprint. This page does not score your company and does not replace a human fit assessment.
Five conditions to check
The Sprint is useful only when a buyer decision is both expensive and actionable.
Answer these questions honestly. If most answers are yes, a Category Presence Brief is the appropriate next step.
Does the relevant sale justify the effort?
Typical fit is a $75,000+ annual contract value, $250,000+ lifetime value, or a strategic decision with material downside.
Can you name the buyer question that matters?
For example: “Are we credible at enterprise scale?” “How do we compare on implementation?” or “Can a regulated customer trust the evidence?”
Do you have buyer voice or pipeline evidence?
Sales-call themes, win/loss data, RFP questions, support issues, product documentation, and analytics are enough. ARM does not need unrestricted system access.
Can someone act on a finding in 90 days?
At minimum, a sponsor needs product marketing and sales involvement, plus the relevant web, product, security, services, legal, or customer-proof owners.
If these conditions are present, do not start with a score.
Start with the category, buyer, trigger, and alternatives. ARM will determine whether a fixed-scope, 15-business-day Sprint is warranted and what evidence is needed to make it useful.
Request a Category Presence Brief →IF THE CONDITIONS ARE NOT PRESENT, WAIT. A DASHBOARD WILL NOT CREATE A DECISION WORTH GOVERNING.