Privacy Policy
ARM Agency ("we", "us", "our") operates arm-agency.com and provides AI Buyer Intelligence services for high-consideration B2B decisions. This policy explains what data we collect, why we collect it, the service providers involved, and the controls you have.
1. Data We Collect
From website forms
When you submit a Category Presence Brief request or contact us, we may collect:
- Name — to address you in correspondence
- Email — to respond to an inquiry when a response is appropriate
- Company, role, and website — to understand the organization and requester
- Commercial context — the stated trigger, decision window, and contract-value range
- Buyer and category context — the category, primary buying group, priority buyer question, and named competitors or alternatives
- Consent and request records — to document that you asked ARM to review and respond to the inquiry
During an engagement
If you become a client, we also collect:
- Approved buyer voice, pipeline summaries, win/loss themes, and other evidence supplied for the accepted scope
- Documented research conditions, source records, and public proof surfaces relevant to the agreed scope
- Selected website, documentation, trust, implementation, and conversion pages included in the review
- Work-product, ownership, acceptance, and delivery records needed to perform the accepted scope
Automatically collected
- Standard hosting and security logs, which may include IP address, user agent, requested URL, and timestamp
- Anonymous, cookie-free page-view analytics, including page path, referrer, broad location, browser, operating system, device type, and timestamp
- When you submit a Brief, limited source labels supplied in the link, such as campaign name, UTM fields, and the referring origin and path; query strings are excluded from the recorded referrer
2. How We Use Your Data
- Review an inquiry — determine whether a human response or fit review is appropriate
- Deliver accepted work — perform the written scope and document material decisions
- Maintain operational records — preserve evidence, acceptance, and service records where necessary
- Meet legal obligations — retain information where applicable law requires it
We do not:
- Sell your data to third parties
- Use your data to train AI or machine learning models
- Share your data with marketing partners
- Build behavioral profiles for advertising
3. Data Storage and Processing
The Site is hosted through Vercel and uses Vercel Web Analytics for aggregated, cookie-free page views. Category Presence Brief submissions, including limited campaign attribution when present, are sent directly from your browser to a Base44-hosted intake function and processed in ARM's operational workspace. Google serves the web fonts used by the Site. Private collection instructions are provided only after written scope acceptance; do not submit card or banking details through public site forms.
These providers may process information in locations relevant to their services and configured account regions. Their published notices describe their processing, security, subprocessors, and international-transfer practices. Where additional processing is material to an accepted engagement, the written scope or applicable provider notice supplies further detail.
4. Data Retention
We retain inquiry and engagement information only for as long as reasonably necessary for the stated review, delivery, recordkeeping, dispute, security, or legal purpose. The written scope may identify retention requirements for a specific engagement.
5. Your Rights
Depending on your jurisdiction (GDPR, CCPA, or similar), you may have the right to:
- Access — request a copy of the personal data we hold about you
- Correct — request correction of inaccurate or incomplete data
- Delete — request deletion of your personal data (subject to legal retention obligations)
- Portability — receive your data in a structured, machine-readable format
- Object — object to processing of your data for specific purposes
- Withdraw consent — withdraw consent for processing at any time
To exercise any of these rights, email ops@arm-agency.com. We will review the request in accordance with applicable obligations.
6. Third-Party Services
We use the following service providers that may process personal data for the stated operational purpose:
- Vercel — hosts and delivers the Site and provides aggregated Web Analytics using anonymized daily visitor identifiers without analytics cookies. See Vercel's privacy notice.
- Base44 — receives and processes Category Presence Brief submissions for ARM's lead-intake workflow. See Base44's privacy policy.
- Google Fonts — serves the Site's web fonts and receives the browser request needed to deliver them. See Google's privacy policy.
Each service operates under its own privacy policy and data processing terms. Review the linked notices for the provider's current practices and available controls.
7. Security
We use reasonable administrative and technical measures appropriate to the information and service context. Access to engagement information is limited to personnel and providers with a legitimate operational need.
No system is perfectly secure. If we become aware of a security incident requiring notification, we will respond in accordance with applicable obligations.
8. Children's Privacy
Our services are intended for businesses and professionals. We do not knowingly collect data from anyone under 16. If you believe we have collected data from a minor, contact us and we will delete it.
9. International Users
If you access the Site from outside the United States, your information may be processed in jurisdictions relevant to the service providers and accepted scope. Applicable privacy rights depend on the governing law and the facts of the request.
10. Changes to This Policy
We update this policy as our services evolve. Material changes will be posted to this page with an updated effective date. We will not reduce your privacy protections without notice.
Last updated: August 22, 2026
11. Contact
Questions about this policy or your data? Reach us:
- Email: ops@arm-agency.com
- Phone: +1 (224) 275-9027
- Evidence-led buyer intelligence for high-ACV B2B