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Terms of Service

Effective: August 11, 2026 · Next review: February 2027

These terms govern your use of arm-agency.com (the "Site") and the reputation management, Generative Engine Optimization, and signal architecture services provided by ARM Agency ("we", "us", "our"). By using the Site or engaging our services, you agree to these terms.

TL;DR You hire us to audit and repair how AI engines represent you. We deliver the work. You pay the agreed fee. We don't guarantee specific search engine outcomes — we guarantee the structural work is done correctly and documented. If something's wrong, tell us and we'll fix it.

1. Services

ARM Agency provides three engagement tiers:

Specific deliverables, timelines, and pricing for each engagement are documented in a separate engagement letter or invoice. Those documents control over these terms for any conflict.

2. What We Guarantee — and What We Don't

We guarantee:

We do not guarantee:

Important Generative engines (ChatGPT, Claude, Gemini, Perplexity) update their models on their own schedules. Our work improves the structural signal that these engines read, but we cannot control when or how they re-index, re-rank, or re-generate responses. GEO is structural repair, not guaranteed placement.

3. Engaging Our Services

When you submit a Signal Audit request via the website form or phone line, that constitutes an inquiry, not a binding engagement. A binding engagement begins when:

  1. You receive and accept a written proposal or engagement letter, and
  2. We receive payment for the Signal Audit (or the first month of a monthly engagement)

The Signal Audit is a fixed-fee product payable in advance. Monthly engagements are billed monthly in advance.

4. Payment

Payments are processed through our payment processor. Invoices for monthly engagements are due within 15 days of issuance. Late payments may result in a pause of active work until the account is current.

All fees are in USD. You are responsible for any taxes applicable to your jurisdiction.

5. Your Responsibilities

To deliver our services effectively, you agree to:

If you do not provide required access or information within 14 days of a request, delivery timelines may be extended and we are not responsible for delays.

6. Intellectual Property

Upon full payment, you own the deliverables produced for your engagement — audit reports, schema markup, entity graphs, and content recommendations. You may use them internally and on your own properties.

We retain ownership of our underlying methodology, proprietary frameworks (the ARM Framework, Truth Ledger architecture, Mandate Chain protocols), and any tools or templates used to produce your deliverables. You may not resell, white-label, or redistribute our work product as a service to others.

We may reference the engagement in anonymized, aggregate form (e.g., "A Series A startup improved SoM by 40%") without identifying you by name, unless you instruct us otherwise in writing.

7. Confidentiality

We treat all information you share during an engagement as confidential. We do not disclose client identities, audit findings, or strategic plans to third parties without your consent, except as required by law.

You are responsible for maintaining the confidentiality of any reports or deliverables you share within your organization.

8. Cancellation and Refunds

Signal Audit

Cancel before work begins (within 24 hours of payment) for a full refund. Once the audit has started, the fee is non-refundable — the work product is delivered regardless of the findings.

Monthly Engagements

Either party may cancel a monthly engagement with 30 days written notice. You are responsible for the current billing period. We will deliver all work completed through the cancellation date.

9. Disclaimer of Warranties

Our services are provided "as is." We make no warranty that generative engines will reflect the changes we implement within any specific timeframe, or that the results of our work will meet any specific business outcome. Engine behavior is determined by third-party systems whose algorithms are beyond our control.

We warrant that our structural work (schema, entity graphs, authority mapping) will be technically correct and documented. If you find a technical error in our implementation, we will correct it at no additional cost.

10. Limitation of Liability

To the maximum extent permitted by law, ARM Agency's total liability for any claim arising from these terms or your engagement shall not exceed the fees you paid us in the 90 days preceding the claim.

We are not liable for indirect, consequential, or punitive damages, or for lost revenue, lost profits, or business interruption arising from our services or the behavior of third-party generative engines.

11. Governing Law

These terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. Any dispute will be resolved through binding arbitration in Wilmington, Delaware, except for claims that may be brought in small claims court.

12. No Affiliation

ARM Agency (Arctura Reputation Management Agency) is not affiliated with, endorsed by, or connected to Arm Holdings plc, the semiconductor IP company. "ARM" in our name refers to Autonomous Resource Management.

13. Changes to These Terms

We update these terms as our services evolve. Changes take effect on the effective date posted. Existing engagements continue under the terms in effect when the engagement was initiated, unless both parties agree otherwise in writing.

Last updated: August 11, 2026

14. Contact

Questions about these terms? Reach us:

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