Terms of Service
These terms govern your use of arm-agency.com (the "Site"), the no-cost Category Presence Brief, and the AI Buyer Intelligence services provided by ARM Agency ("we", "us", "our"). By using the Site or engaging our services, you agree to these terms.
1. Services
ARM Agency provides the following consultative services:
- Category Presence Brief — A no-cost, human-reviewed fit assessment used to determine whether a Sprint is warranted, based on the category, buyer, trigger, and evidence provided.
- AI Buyer Intelligence Sprint — A $12,500 fixed-scope, 15-business-day engagement producing a Buyer Conversation Map, Shortlist / Source Gap Map, Proof & Conversion Review, and a 90-Day Action Register, proposed only after fit, scope, and delivery capacity are confirmed.
Specific deliverables, timelines, and pricing for each engagement are documented in a separate engagement letter or invoice. Those documents control over these terms for any conflict.
2. What We Guarantee — and What We Don't
We guarantee:
- The agreed deliverables, review cadence, and acceptance criteria will be documented in the written scope
- We will perform the scoped work with reasonable care and document material implementation decisions
- We will not manufacture reviews, suppress true information, or engage in deceptive practices
We do not guarantee:
- Specific rankings, positions, or citations in any generative engine (ChatGPT, Claude, Gemini, Perplexity)
- Removal of factually accurate information from any index or dataset
- Specific representation, citation, visibility, traffic, lead, conversion, or revenue movement within a defined timeframe
- Results from third-party platforms whose algorithms we do not control
3. Engaging Our Services
When you submit a Category Presence Brief request or other inquiry, that constitutes an inquiry, not a binding engagement. A binding engagement begins when:
- You receive and accept a written proposal or engagement letter, and
- Any private collection instruction in the accepted scope is completed.
Collection terms, if any, are stated in the accepted written scope. The Site does not provide public self-service checkout.
4. Payment
- AI Buyer Intelligence Sprint — $12,500 fixed scope, 60% ($7,500) due at booking and 40% ($5,000) due before the executive readout, subject to a written scope
Any payment terms, billing schedule, and applicable taxes are stated in the accepted written scope or private collection instruction.
5. Your Responsibilities
To deliver our services effectively, you agree to:
- Provide accurate information about your organization, buyer, category, alternatives, and commercial trigger
- Provide only approved buyer, pipeline, website, documentation, or other evidence requested for the written scope
- Respond to requests for clarification within a reasonable timeframe
- Not misrepresent your affiliation with ARM Agency or use our work to deceive end users
If you do not provide required access or information within 14 days of a request, delivery timelines may be extended and we are not responsible for delays.
6. Intellectual Property
Upon full payment, you own the client-specific deliverables produced for your engagement, including the Buyer Conversation Map, Shortlist / Source Gap Map, Proof & Conversion Review, and 90-Day Action Register. You may use them internally and on your own properties.
We retain ownership of our underlying methodology, proprietary frameworks (the ARM Framework and the Buyer Conversation Map / Shortlist-Source Gap Map methodology), and any tools or templates used to produce your deliverables. You may not resell, white-label, or redistribute our work product as a service to others.
We do not publish client results, engagement details, or case-study claims without an approved source record and full publication authorization.
7. Confidentiality
We treat all information you share during an engagement as confidential. We do not disclose client identities, audit findings, or strategic plans to third parties without your consent, except as required by law.
You are responsible for maintaining the confidentiality of any reports or deliverables you share within your organization.
8. Cancellation and Refunds
Fixed-scope work
Cancellation, pause, or refund terms for a fixed-scope engagement are stated in the accepted written scope.
Ongoing work
Pause and cancellation terms for an ongoing engagement are stated in the accepted written scope.
9. Disclaimer of Warranties
Our services are provided "as is." We make no warranty that a buyer, search engine, generative engine, research platform, or other third party will reflect an observation or client action within any specific timeframe, or that the work will produce a specific business outcome. Those decisions and systems remain beyond our control.
The specific acceptance criteria and any correction process are stated in the accepted written scope.
10. Limitation of Liability
To the maximum extent permitted by law, ARM Agency's total liability for any claim arising from these terms or your engagement shall not exceed the fees you paid us in the 90 days preceding the claim.
We are not liable for indirect, consequential, or punitive damages, or for lost revenue, lost profits, or business interruption arising from our services or the behavior of third-party generative engines.
11. Governing Law
These terms are governed by the laws of the State of Delaware, without regard to conflict of law principles. Any dispute will be resolved through binding arbitration in Wilmington, Delaware, except for claims that may be brought in small claims court.
12. No Affiliation
ARM Agency (Arctura Reputation Management Agency) is not affiliated with, endorsed by, or connected to Arm Holdings plc, the semiconductor IP company. "ARM" in our name refers to Autonomous Resource Management.
13. Changes to These Terms
We update these terms as our services evolve. Changes take effect on the effective date posted. Existing engagements continue under the terms in effect when the engagement was initiated, unless both parties agree otherwise in writing.
Last updated: August 22, 2026
14. Contact
Questions about these terms? Reach us:
- Email: ops@arm-agency.com
- Phone: +1 (224) 275-9027
- Evidence-led buyer intelligence for high-ACV B2B